Gov’t Taking no chances with COVID19 as Uganda swears-in New President

By Kungu Al-mahadi Adam

Hon Judith Nabakooba, Minister of ICT and National Guidance addressing reporters on Sunday.

Nabakooba says there should not be cause for alarm since Kololo grounds are big enough to guarantee a safe sitting arrangement for the all invited guests.

Important note.

Uganda government has assured maintaining heightened vigilance in the fight against the spread of COVID19 as the country readies to swear-in president elect, Yoweri Museveni, on Wednesday.

The event will take place at Kololo Ceremonial Grounds in Kampala starting at 7am and will be attended by about 4,000 invited people from different categories of Ugandans.

Those invited include 17 delegates from each district of Uganda, all members of parliament elect, all former presidential candidates who participated in the January 14th general elections, all ministers and ministers of state as well as all CEC members.

Others are members of the East African Legislative Assembly, a few people belonging to the business community, a few religious leaders, a few cultural leaders and half list of the normal VIPs.

Themed “Securing the Future”, Wednesday’s swearing-in ceremony will also be witnessed by many heads of state and delegations from across the world.

Many commentators have since raised concerns over what they called going against COVID19 SOPs that put a stop to mass gatherings in the face of the pandemic. The country recently indefinitely suspended all passenger flights from India following detection of the Indian variant in Uganda, something that sparked fears of a resurgence of cases just when its outbreak has waned.

But according to the Minister of ICT and National Guidance, Judith Nabakooba, there should not be cause for alarm since Kololo grounds are big enough to guarantee a safe sitting arrangement for the all invited guests.

While addressing reporters on Sunday, Nabakooba who revealed that the Sitting and Ushering committee together with Construction Committee has finished mapping the grounds for effective and safe sitting of the guests, said that the National Organizing Committee (NOC) guided by SOPs already in place, has established stringent measures to protect guests from contracting or spreading COVID19 during the event.

She said that guests will be seated in clusters of 200 people in the raised tents and all the social distancing will be observed as guided by the Ministry of Health Standard Operating Procedures against the Covid 19 pandemic.

“All invited guests will undertake a Covid 19 test three days to the D day and their results will be kept in the centralized database at Kololo which will be used as a basis for admission to the ceremonial grounds. Those that will be found Covid 19 positive will be contacted before and told not to come,” said Nabakooba.

Government has since declared the day of swear-in president elect a public holiday and the event will be relayed live on all national broadcasters.

This will be president Yoweri Museveni’s sixth term after emerging winner of the January 14 polls with 58.38% of the votes. Museveni captured power in 1986 after a devastating five-year armed rebellion. He has since been credited for among others bringing relative peace, stability and prosperity to the country,

Refresher Training For Gov’t Communicators An Astute Lead By Minister Nabakooba

By Kungu Al-mahadi Adam

Hon Judith Nabakooba, Minister of ICT and National Guidance.

Minister Judith Nabakooba’s constant guidance to the nation has kept the country together amid threats of a possible division as well as saving the masses from being hit hard by the deadly COVID19 pandemic.

Important note

This week, the Minister of ICT and National Guidance, Judith Nabakooba announced that she and her ministry have organized a two weeks’ retreat for all government communications and public relations officers.

As a public relations professional and one who has always advocated for reorganizing and retooling of Uganda government communications officers, I found this to be a long awaited dream come true.

The retreat will take place from the 16th to 28th of May 2021 at the National Leadership Institute in Kyankwanzi “with the intention of strengthening the Government communication function through sharing of knowledge and imparting of practical skills.”

For starters government has hundreds of communications officers from ministries, local government, authorities, agencies, etcetera.

I have however argued that most of these officers are either in slumber or simply ignorant about what to do. This is rooted from how they continue to preside over institutions whose images are questionable, to failure to adopt the use of modern communication technologies like the internet.

Recently, I visited websites and social media platforms of more than 50 districts in Uganda and found no single update in the last six months. This is so dangerous to the public and government itself.

Information is a public good. A lot is done but nothing is communicated. I know of a neighboring country which has invested so much in retooling, empowering and reorganizing her communication officers and results are already visible. These, deliberately post, share and retweet any government communication even when it is not from their docket so long as it is copied from the mother entity thus giving it wide circulation.

When the President makes a national address, all social media platforms of government agencies should literally publicize his communication especially that in their line, something that is not the case here.

Public relations officers must be known and visible to public. They have to explain developments in their respective dockets but this is not happening. How many of them in the ministries or districts come to both social and mainstream media to update or explain to the public what transpires in their dockets.

I have personally invited a number of them to talkshows on radio and TV at no cost but they turn down the invitation perhaps because they don’t know what to say.

Many district officials including RDCs, LC V Chairpersons, DEOs conduct many activities on a daily but they go unknown to the people in the district – no updates on social media and website, no press releases, no nothing.

When it comes to public relations and strategic communication, the country’s minister of ICT and National Guidance, Judith Nabakooba, never disappoints. Her calm character, knowledge and articulacy have always pit her as an exceptional communications officer who is always up for task whenever need arises.

A journalist, Nabakooba will remain in the country’s history books for meticulously speaking for Uganda Police Force amid horrible waves of policing and security concerns until recently when she joined parliament and later appointed Minister.

Because she replaced Frank Tumwebaze, an aggressive and combative character, and since she is this calm and soft-spoken individual, Nabakooba was despised by many people even within government who thought that only a person with Tumwebaze’s virtues can manage the ICT Ministry.

To the contrary, the outgoing Mityana district member of parliament has since proved to be that one person government needed as a link to the public. She has lived to outshine many of his predecessors. Nabakooba’s commitment and dedication towards her job and serving Uganda is unmatched, one that is envied.

Nabakooba who is by the way always available for engagement with the public through the media, has successfully guided the people of Uganda and provided hope. Her efforts have kept Uganda together even in the middle of an election widely anticipated that was going leave the country in pieces.

The same has as well saved the country from being hit hard by the deadly global pandemic of COVID19 as it is the case in many countries in the world.

So, it didn’t come as a surprise to me, that she realized that something has got to be done to improve government communication.

This retreat, I anticipate will reduce mistakes and improve productivity of these PR officers as well as offering an effective warmup to those who had taken a break.

It will as well keep them on the same page in regards to government’s PR strategy and making them understand that learning is part of the culture.

I also believe that this platform will help the officers remember important but seldom-used information and learn to utilize it as well as identifying knowledge gaps and training needs.

This is yet another masterpiece and wise strategy by Hon Judith Nabakooba and the Ministry of ICT.

The Writer is a Ugandan Journalist with passion for current African Affairs.

FUFA Disgraces Advocates of Fake News on Players’ Remuneration

By Kungu Al-mahadi Adam

The list indicates that in the 33 months, a total of shs 5,191,488,334 was paid to 30 players with the captain Denis Onyango receiving the highest amount of Shs 320,617,500 followed by Aucho Khalid who got Shs 304,495,000 and Mike Mutyaba receiving the least (Shs12,950,000).

Important Note

The Federation of Uganda Football Association (FUFA) has shamed champions of spreading false information on remuneration of players of the national football team, after tabling information indicating the amount each player has received since 2018.

Several bloggers, some former and active national team players have for weeks alleged that the body’s leadership swindled funds meant for their welfare. Others claimed that players had gone so many months without pay yet FUFA received money from government.

The allegations have since been dismissed by FUFA. They would later be disregarded by the sports minister, Hamson Obua who this week said the body has always accounted for the money it gets from the consolidated fund. He said government has as well audited them and recorded no gaps in accounting for the money given to FUFA.

As if that was not enough, on Sunday, in a further show of accountability and transparency, FUFA released a list of 30 national team players and how they have been remunerated for 33 months from July 1, 2018 to March 2021.

The money includes government funds to FUFA and donations from President Yoweri Museveni (Statehouse) to the national team.

The list indicates that in the 33 months, a total of shs 5,191,488,334 was paid to 30 players with the captain Denis Onyango receiving the highest amount of Shs 320,617,500 followed by Aucho Khalid who got Shs 304,495,000 and Mike Mutyaba receiving the least (Shs12,950,000).

According to FUFA, the listed payment is not the only one the players have been receiving – this is only from government, but they also received money from other sources of funds for the football governing body.

The 30 players listed are not the only ones catered for by FUFA, but many more others playing in different national teams.

This week, all players received their pending payments from FUFA. The delay could have been caused by delays in the release of funds by government or the budgetary cuts FUFA, just like many other government entities, suffered in the previous financial year due to COVID19 pandemic.

While speaking to a local television this week, Minister Obua said, “We are aware that in the last financial year, due to budgetary cuts, the FUFA did not even receive the Shs10 billion which is ring fenced. The information I have is that they received less.”

According to the Minister, any entity that receives funding from the consolidated fund must adhere to accounting for the received money as well as undergoing a forensic audit, which have both been applied to FUFA.

“Government gives money not only to FUFA, but to all the 51 registered and recognized national sports federations and associations who receive public funds. They all account for the funds and are subjected to audit,” said Minister Obua.

FUFA is meant to receive Shs10 billion every year from government but the minister says this was not possible in the previous financial year when the association suffered budget cuts due to COVID19 pandemic.

“I want to confirm to you that a year or two, the FUFA and the National Council of Sports in Uganda, were both subjected to a forensic audit in terms of the public fund that they receive from the government of Uganda,” Obua said.

The development explicitly pit individuals claiming that there is lack of accountability and transparency at FUFA as jokers and shear promoters of fake and false news for self-seeking motives.

Get Vaccinated For COVID19 If You Want Bars Re-opened, Says Gov’t

By Kungu Al-mahadi Adam

Hon Judith Nabakooba, Minister of ICT and National Guidance

For those who want bars to reopen and curfew to be suspended, all you have to do is show up and get vaccinated.

Important Note

Government has through the Minister of ICT and National Guidance, Judith Nabakooba asked Ugandans calling for the suspension and extension of curfew time to first turn up for the vaccination against COVID19.

The Minister who was Sunday addressing Journalists heaped praise on President Yoweri Museveni, First lady Janet Museveni, Kabaka Ronald Muwenda Mutebi II and the Nabagereka Sylvia Nagginda for acting as an example when they received their COVID19 vaccine jab.

Nabakooba noted that the vaccine is safe and called upon everyone to embrace it if the country is to completely defeated the pandemic.

Below is her full statement;

His Excellency President Yoweri Museveni addressed the nation on Friday 16th April regarding the country’s progress with Covid-19.

During his address, the President provided a simple road map that will help most of the closed sectors to reopen.

For example, for those who want bars to reopen and curfew to be suspended, all you have to do is show up and get vaccinated.

About a month ago, Government embarked on a COVID-19 vaccination effort starting with the most at risk populations.

So far, the numbers of people showing up for vaccination are still very low.

We have close to 5 million people in the risk category of 50 years and above, together with those having underlying health conditions.

If you take into consideration all other categories;

Categories such as medical people, security, teachers, social workers, the high-risk group grows to about 21 million.

However, less than 10% have so far shown up for vaccination ever since the exercise started a month ago.

His Excellency the President made it clear that we have to vaccinate upto 80% of the risk categories before full reopening.

This shows us that there is still a lot of work to be done.

The job of mobilizing and educating people about vaccination should not be left to government alone.

All private sector players including the artists, (musicians) need to come out now and use their spaces calling upon the public to embrace the vaccination.

There has been a lot of misinformation about the Covid-19 vaccine.

This could explain the low turn up at most of the vaccination centers.

We have been assured by Ministry of Health and our scientists that the vaccine is ok.

I thank His Excellency the President, the First Lady Mama Janet for leading the way by getting vaccinated.

I also thank His Highness, Kabaka Ronald Muwenda Mutebi together with the Her Royal Highness the Nabageleka upon being vaccinated.

For those who still had any doubts, you should look upto to our leaders for assurance.

Of late so many people have been calling upon government to suspend the curfew hours.

However, we now know that suspension of curfew is going to depend on how quickly we all show up for vaccination.

I therefore call upon all those in the categories defined by government to show up and get vaccinated.

We have been assured by Ministry of Health that more vaccines are expected in the country soon.

But before we talk about more vaccines, we quickly need to utilize the doses we received last month.

Finally remember to continue observing the guidelines by Ministry of Health even after vaccination.

Wash hands with soap all the time, wear the face mask and maintain social distance all the time.

For God and My Country.

Hon Judith Nabakooba (MP)

Min for ICT and National Guidance.

Sports Minister Obua: FUFA Suffered Budget Cuts, It Shouldn’t Be Pinned

By Kungu Al-mahadi Adam

We are aware that in the last financial year, due to budgetary cuts, the FUFA did not even receive the Shs10 billion which is ring fenced.

Uganda’s Minister of State for Sports Denis Hamson Obua has revealed that the Federation of Uganda Football Association (FUFA) suffered budgets cuts in the previous financial year due to COVID19 pandemic.

Obua who was talking to one of local televisions on Tuesday also said the local football governing body has always been audited by government and found to be accountable.

The remarks come at a time when some individuals including those aspiring to lead FUFA have been propagating allegations of lack of transparency and accountability on the part of the Eng Moses Magogo led football governing body.

Last week, Mike Mutyaba, a former Uganda Cranes’ player alleged that the FUFA President has been swindling money meant for players’ welfare from government. Also, Allan Ssewanyana, one of the aspirants for FUFA presidency on Monday said Eng Magogo has failed to account for the monies from government and other sources.

He said the system at FUFA is not transparent and laws or statutes are only made to close out any possible challenges to presidency or accountability.

“Accountability is to report to those you are responsible to and for. Mr. magogo has not in any way reported to those he is responsible to such as Government, tax payers while at the same time the Footballers and Administrators have suffered same fate,” claimed Ssewanyana.

However, according to the Minister, any entity that receives funding from the consolidated fund must adhere to accounting for the received money as well as undergoing a forensic audit, which have both been applied to FUFA.

“Government gives money not only to FUFA, but to all the 51 registered and recognized national sports federations and associations who receive public funds. They all account for the funds and are subjected to audit,” said Minister Obua.

FUFA is meant to receive Shs10 billion every year from government but the minister says this was not possible in the previous financial year when the association suffered budget cuts due to COVID19 pandemic.

“I want to confirm to you that a year or two, the FUFA and the National Council of Sports in Uganda, were both subjected to a forensic audit in terms of the public fund that they receive from the government of Uganda,” Obua said.

He explained that the said Shs10 billion given to FUFA from government annually is meant to facilitate the preparation of the various national teams including U17, U20, U23 senior team and the Women football team as well as enabling participation in regional, continental and international tournaments as well as paying salaries for the national football team coaches.

“We are aware that in the last financial year, due to budgetary cuts, the FUFA did not even receive the Shs10 billion which is ring fenced. The information I have is that they received less. In this financial year, we have not reached to the end, we are left with one quarter and we hope that within the priorities of the federation, they should be able to prioritize what falls within the resource envelope that is received since all entities in Uganda suffered a budget cut,” revealed the Minister.

A source at FUFA who preferred anonymity, told this reporter that it is not only the last financial year when there budget was cut but the leadership can’t come out to publicly state it due to fear of being wrongly perceived as fighting government.

Meanwhile, the minister advised individuals alleging that Eng Moses Magogo failed to account for money from government to always use proper channels to seek remedy.

“FUFA is bigger than an individual – the president, it is headquartered with human resource. If the players out there are talking about the aspect of welfare, we believe that there could have been a better channel for them to have followed,” the minister said.

Magogo: A Seed That Took Roots, Grew and Now Bearing Fruits

By Kungu Al-mahadi Adam

Eng Moses Magogo is the seed that took roots to grow into a tree that is now bearing football fruits which have never been sighted in Uganda’s history.

Important note

Isn’t it even strange to imagine that a renowned cultivator can be irritated and angered when the trees he planted bore good fruits? In my world as a farmer, it is a known that all cultivators during planting expect to have good fruits. They harvest them with utmost pleasure and praise for a dream come true.

This seems not to be the case for Uganda’s football. For a while now, I have come to realize that a few individuals in football circles either driven by self-seeking motives or shear hypocrisy, pretend not to see the big ripened and juicy fruits our football tree has bored.

Eng Moses Magogo is the seed that took roots to grow into a tree that is now bearing football fruits which have never been sighted in Uganda’s history.

Media has for days been dominated by all sorts of allegations ranging from lack of accountability to failing football in the country against Eng Moses Magogo and the Federation of Uganda Football Association (FUFA), something that is obviously expected at a time like this when nearing elections.

But, it is not just now, the said individuals have always been up to task to cut down the tree midway its growth, but thank God, it beat all odds to mature into bearing fruits the country is currently enjoying.

When Eng Moses Magogo was first elected FUFA President in 2013 having served in different capacities in the Dr. Lawrence Mulindwa administration, he realized that it was an uphill task to have a fruit where there is no root and so, he embarked on firmly grounding the roots in form of building an institution of FUFA, seeking funding for football administration and activities, establishing national teams at different levels including women teams, etcetera.

Magogo took over football administration at the time when qualifying for the Africa Cup of Nations (AFCON) had nearly become an abandoned dream. Surprisingly, even then, in the spirit of planting fruit bearing trees, he never promised AFCON as a measure of his success but a result of a systematic organisation of the game in the country. In fact, he promised that his target was to qualify for AFCON in 2019 but the roots he planted bore fruits earlier than expected in 2017.

For starters, there were only 8 permanent employees of FUFA at the time Magogo assumed office. These did not even have a clearly defined job description. Today, the FUFA secretariat has more than 60 permanent employees divided in different departments including communication, refereeing, marketing, legal among others.

It is also a fact that in 2013, FUFA was run on only shs 4billion but now it operates on a budget of shs 40 billion courtesy of the capable marketing team Magogo established as well as product improvement that continue attracting sponsors.

Eng Magogo found only one national football team with that of women playing once in a while but with no clear structure that brings in the players. As of now, there are nine national teams which participate in all national, continental and international competitions. In fact, the national beach football team recently qualified for AFCON for the first time.

Magogo’s well calculated football organization has yielded very many fruits in football including qualifying twice for AFCON after nearly 40 years and a spectacular performance in the recently concluded AFCON U20 where Uganda lost to Ghana at the final. This was a dream for Uganda that needed to come out of a well developed strategy, which indeed, Magogo did. It only takes a hypocrite or a self-seeking individual to overlook these achievements.

The claims that money is stolen is not only fashionable and laughable, but also surprising. People advancing it think that Ugandans are so gullible to an extent that they consume every ‘trash’ disseminated to them. Why? I don’t think Eng Moses Magogo or anyone at FUFA is above the law, why not sue him or them instead of talking with anger, jealous and bias from one year to another with no progress.

In my opinion, FUFA ought to continuously come out to explain to the public about the several progresses they make. FUFA should stop assuming that people see all they do. Yes, but there are many latent advances which if not explained, the self-seekers may make advantage of them and mislead the public. As a farmer, I know that most fruits, if left alone on a tree, eventually do ripen and decay if they are not harvested.

Look, if Eng Moses Magogo is a problem, why not defeat him in elections? I have seen many people claiming that the current leadership manipulates prerequisites in the electoral code to lock out possible FUFA contenders, something that is far from the truth since this code was passed in 2012 when Magogo was not the president.

The prerequisites are explicit and whoever is interested in the position (s) should come out. As a person who loves and follows Uganda’s football, I haven’t seen Eng Moses Magogo or any one in FUFA blocking whoever is interested in vying for any position in FUFA. Such people should desist from the smear campaign and blackmail but instead offer themselves and the electorate decides.

Meanwhile, like no farmer will let seeds that with germinate into a tree that bears fruits off his hands, no lover of Uganda’s football would wish to let go Eng Moses Magogo especially at a time like this when our football is at its peak.

The Writer is a Ugandan Journalist with passion for current African Affairs.

Did You Know That HIV Is Preventable?

Kungu Al-mahadi Adam

HIV is fully preventable. Effective antiretroviral treatment (ART) prevents HIV transmission from mother to child during pregnancy, delivery and breastfeeding. Someone who is on antiretroviral therapy and virally suppressed will not pass HIV to their sexual partners.

Condoms prevent HIV and other sexually transmitted infections, and prophylaxis use antiretroviral medicines to prevent HIV. Male circumcision is recommended in high-burden countries in eastern and southern Africa. Harm reduction (needle syringe programmes and opioid substitution therapy) prevents HIV and other blood-borne infections for people who inject drugs.

HIV is treated with antiretroviral therapy consisting of one or more medicines. ART does not cure HIV but reduces its replication in the blood, thereby reducing the viral load to an undetectable level.

ART enables people living with HIV to lead healthy, productive lives. It also works as an effective prevention, reducing the risk of onward transmission by 96%.

ART should be taken every day throughout the person’s life. People can continue with safe and effective ART if they adhere to their treatment. In cases when ART becomes ineffective due to reasons such as lost contact with health care providers and drug stockouts, people will need to switch to other medicines to protect their health.

First Few Months After HIV Infection, You May Not Know You Got It

By. Kungu Al-mahadi Adam

Many people do not feel symptoms of HIV in the first few months after infection and may not know that they are infected. Others may experience influenza-like symptoms, including fever, headache, rash and sore throat. However, these first few months are when the virus is most infectious.

As the disease progresses, symptoms will be expanded and more pronounced. These can include swollen lymph nodes, weight loss, fever, diarrhoea and cough. HIV weakens the body’s ability to fight other infections, and without treatment people will become more susceptible to other severe illnesses such as tuberculosis, cryptococcal meningitis, bacterial infections and some cancers including lymphomas and Kaposi’s sarcoma.

Diagnosis of HIV uses rapid tests that provide same-day results and can be done at home, although a laboratory test is required to confirm the infection.

This early identification greatly improves treatment options and reduces the risk of transmission to other people including sexual or drug-sharing partners.

Dying In Pain: Failed To Get X-ray Fees, Girl With Rotting Leg Seeks Help

By Kungu Al-mahadi Adam

Her poor parent couldn’t raise the required Shs 40,000 for medical imaging. As a result, days later, she started rotting and can’t currently stand on her own.

Important Note

Lagum Barbra, 10, who is a Primary 5 pupil at Oticci primary school in Amuru district, is in horrible pain after a fracture of her knee which she didn’t realize immediately. She is currently helplessly rotting.

The juvenile who is now living with her helpless mother at St. Jude, found in the outskirts of Gulu City injured herself while running to welcome her Aunt a month ago.

She says at the time, she fell down but never realised she had fractured her leg. After a month she started feeling some pain. Her poor parent couldn’t raise the required Shs 40,000 for medical imaging. As a result, days later, she started rotting and can’t currently stand on her own.

She is seeking any good samaritan to help her see a doctor and start on entire medical process since she is completely helpless. Help make her smile and walk to life again.

Call or WhatsApp 0784860940 for direction and how to help.

Minister Nabakooba Rallies PR Practitioners To Dispel Fake News

By Kungu Al-mahadi Adam

PR practitioners are expected to step in and complement their relatives in the media by emphasizing and promoting the truth, dispelling and correcting fake news.

Hon Judith Nabakooba, Minister of ICT and National Guidance

The Minister of ICT and National Guidance, Judith Nabakooba, has appealed to Public Relations practitioners to fight falsehoods and fake news in the country as they exercise their professional activities amid emergency of new media.

Nabakooba made the remarks at the handover and swearing ceremony of the Public Relations Association of Uganda (PRAU) in Kampala on Friday. The event saw Stephen Mwanga takeover PRAU leadership from Sarah Kagingo, who has served her full term 2018-2020.

She says that there is need to build a new body of knowledge that will guide the practice of Public Relations within the new normal.

“As government, we expect that PR practitioners to be active participants in the fight against fake news. PR practitioners should not just look on as the mainstream media continues to be a source of miss information and chaos,” said the Minister.

She said the growth of the new media especially online platforms has come with its challenges where everyone is publishing content, thus reaching out to public relations professional to help in fighting the misinformation that comes along.

“PR practitioners are expected to step in and complement their relatives in the media by emphasizing and promoting the truth, dispelling and correcting fake news,” Minister Nabakooba noted.

The Minister of Ministry of ICT and National Guidance, has for the last 10 years been the patron of PRAU.

Nabakooba said that the body has over this period been consistently well governed without hearing of any other emerging splinter or competing organization.

“This therefore is a sign of good leadership and satisfaction among the members. We are all happy with the achievements that PRAU has managed to register over the years as listed by the outgoing President,” explained the Minister.

She also thanked the members for their partnerships with government specifically with Uganda Police, UPDF and other agencies, before alerting the new leadership of the challenges ahead of them.

“For the new leadership and continuing members, there is a lot that you need to do taking this brand of PRAU forward. I want to challenge you to think and open your horizons beyond the traditional understanding of what we have always understood public relations to be,” noted Nabakooba.

She said the world is currently faced with the COVID19 pandemic, something that has changed how relate and network on a daily as well as changing public perceptions about business and public work.

As such, she said that organizations should move quickly to prioritize saving lives, safety of their employees, keeping communities safe by emphasizing SOPs.

Nabakooba said: “Under the new normal, we expect that PR practitioners should be able to sit down with their clients and agree on how they intend to prioritise the safety of their employees and clients against COVID-19.”

She also said the practice of donating a few items to people in need as it has always been done, is still a good standard for PR practitioners. She however said that as a professional body, there is need to do more.